Wednesday, 8 December 2010

LIIAR analysis of KERRANG

I am analysing Kerrang music magazine i am going to look at the codes and conventions to see i could get some ideas from this.I don't think this magazine has the same target audience as mine as it is slightly a different genre. Kerrang's genre is more rock/metal. Although they have the most similar age range, so they may used some of the same conventions. This will give me better ideas what i may include in my magazine.

Language: I looked at Kerrang music magazine to see if it gives me any inspiration for my magazine. The mast head is white on a black background what works very well as it is a great contrast. It also is very bold. They have give the impression of it looking liked smashed glass as they have made black lines through the text giving a smashed effect. The connotation of this could be that they want there magazine to look a little wild and reckless. The font is in blocked capitals and it looks as if it has been painted on giving it a rough effect. The mast head is made to look like a band on the top of the page, like a banner. It makes it look like it is advertising something and makes the name looks important. It also is long masthead so it fills the top of the page. Making the magazine stand out and most magazines have it in the left hand corner. The black and white theme follows through the front cover as the people on the front are stood on a white background wearing black clothing which is a good contrast. The writing saying 'green day' is centered and bold and also in white as they are the main focus of the magazine. Kerrang is a good name for a metal magazine as its an onomatopoeia of how the guitar sounds when strummed hard. There is also a kicker at the side which doesn't follow the colour theme as this introduces the colour red and yellow. This makes it stand out and it shows what is in the magazine. This makes it look quite busy but not over the top. The models are looking directly into the camera, this gives the feeling of authority. It is also taken as a mid shot so it is more focused on there faces. The cover lines are in a band at the top and at the bottom, they have done this so the picture is clear and you can see the full page. Using horizontal lines makes it look neater and more professional.

I then looked at the contents page, it was still very busy and and had lots of illustrations to show what was in the magazine. The picture looked very posed, and the pictures were set out well as it looked very professional. It also established the theme a lot more as it shows lots of different bands what fit within the genera metal.This was to show what bands are in the magazine and if you would be interested They all stick to the genera of metal, they are wearing dark clothing and are rocking out. It sticks to a theme of yellow, throughout, the contents looks very bold as it contrasts against the black. It said 'this week' in black with a yellow background them reversed the colours in the sub headings. The font was the same through out and it looked bold.

Finally i looked at the double page spread for kerrang. It was of My Chemical Romance, what is a typical rock band what would attract the younger audience. It was all black and white and had no colour expert the writing. They used red to contrast with the colour. This stood out against the background. They look like they are enjoying what they are doing and they looked the part. The text, also like the front cover, looked as though it had been painted. By only using three colours made it easier to read although it had quite a lot of pictures.

Institution: Kerrang, also like Q, is published from Bauer Media. What is a world wide publishing company. Kerrang was 1st published in 1981 with AC/DC staring on the cover. It started as a supplement and then because of popular high demand eventually became a weekly magazine.  It has 60% male readership and kerrang is  'the world’s biggest selling weekly rock magazine.' http://journalism.winchester.ac.uk/?page=257. In 2008 Kerrang was at is highest selling point with a readership around 50,128 a week! It is also targeted at the social class C-D as it is for a younger audience and a to people who like this specific type of music.

Audience: The audience would be a rival with my magazine as it is targeted at a similar age group, 16-24. It does seem to attract more of the male gender with 60% being male readers.


Ideology:  The ideology of the Kerrang magazine is very similar to the other music magazines, as it is still being who you want to be and being yourself. Also this adds a sense of  rebellious tone to it as they express through not only there look but emotion and it shows this in the images of them, and the lyrics of most music. It is usually very powerful and has lots of meaning behind it. They are represented as individual people and like to have their own style. They do seem stereotypical as they all wear black and stick to the same beat. The band on the front are very stereotypical for this genera and so is the double page spread. The contents is a little different as it is a lot clearer and looks more though out and well presented but the people pictured in the boxes fit with this genre.

Representation:

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